Farmers
  • Train, equip & empower farmer groups
  • Provide a sustainable market for quality coffees and teas
Communities
  • Invest shared profits in farmer community areas
  • Build a motivated, efficient and productive work team and culture
Employees
  • Develop, mentor, train and adequately renumerate staff
  • Build a motivated, efficient and productive work team and culture
Shareholders
  • Deliver on strategic business objectives and generate stakeholder value
  • Build a sustainable social entrepreneurial business operation
Customers
  • Provide the best quality products at fair prices
  • Deliver on all our brand promises with dedication and integrity
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