To be a leading African agribusiness producing quality products for the global market and using trade to bring about sustainable community development.
Good African strives to adhere to Christian values rooted in the biblical principles of Love, Respect, Humility and Generosity.
We believe that if we conduct our business according to these principles we can create genuine and sustainable community transformation.
We also believe that we are here on earth for a purpose greater than our own subjective and individual needs; a purpose that recognizes that we all are inheritors of this earth and that we all share one destiny. If we sow kindness, love, and respect, we shall reap the fruits of what we sow - a kinder, more gentle and respectful world.
We aim to be a blessing in the lives of those with whom we do and share business. Our prayer is to be known as having made a contribution to improving the living conditions of the communities where we work.
More from this author:
January 19, 2013 - Coffee entrepreneur Andrew Rugasira on empowering women farmers in Uganda
April 18, 2012 - Don't Help me, Trust me Your African Coffee Producer
April 6, 2012 - Can Coffee Kick-Start an Economy?
November 11, 2011 - Selling Ugandan coffee on US shelves: A story of persistence and constant lessons
November 9, 2011 - Selling Ugandan coffee on US shelves: A story of persistence and constant lessons
October 29, 2011 - Good African Coffee: From Kasese hills to American malls
October 29, 2011 - Andrew Rugasira Rebuilding Uganda One Farmer At A Time
October 22, 2011 - Andrew Rugasira:Rebuilding Uganda One Farmer At A Time
December 13, 2010 - When it comes to dealing with austerity, Africa wrote the textbook